

Guile redefines the barbering experience by creating a seamless connection between barbers and their clients. 4L Design was engaged to build this ecosystem from the ground up, designing for both sides of the marketplace.
The 4L Design team began with deep user research, conducting interviews with barbers and clients and analyzing the competitive landscape. This informed our strategy and the subsequent design of the brand identity, user experience, and a scalable design system. Our work included benchmarking complex calendar interfaces and overseeing the process through engineering handoff and QA to guarantee a high-quality launch for both barbers and their clients.







