Back to Home

Building Vicus: A Holistic Design Approach for the Caregiver Community Vicus serves as a gentle, empowering home for caregivers to organize help, share needs, and reflect—together.

‍4L Design was brought on as the Head of Design to bring this vital vision to life, overseeing every design facet from the ground up. Our process began with building the brand's heart and soul, establishing a visual language of empathy and warmth.
We then mapped the nuanced user journeys of caregivers, designing intuitive flows and interactive prototypes that prioritized clarity and reduced stress.

A dedicated focus on a robust Design System ensured consistency and quality as we crafted the final UI. The result is a cohesive digital experience—encompassing both the mobile app and landing page—that truly serves its community, proving that a small, focused team can deliver profound impact.

Role
Head of Design and Branding Director
Deliverables
Design System, Visuals Concept, Interface, and Lead a UX Writer/Designer.
Team
CEO, Product Designer, UX Writer, and Developers.
Building Vicus Branding
The logo for Vicus beautifully encapsulates the essence of community and support. By incorporating two simple, diagonally-oriented houses, the design evokes a sense of belonging and safety, reminiscent of a village. The intersection of the houses creates a unique white space in the shape of a 'V', symbolizing connection and unity. At the heart of this 'V', the circle represents a person with open arms, embodying the welcoming spirit of our community. This design not only reflects the nurturing environment we aim to create for new mothers but also reinforces the idea that within a village, everyone plays a vital role in offering support and care.
An Onboarding Experience Designed with Care
Understanding that caregivers often come to Vicus feeling overwhelmed, we designed an onboarding process that is a moment of calm, not confusion. The journey begins with soft, friendly illustrations that immediately establish a tone of understanding and support. Every screen is purposeful, with a clean UI that removes all clutter and focuses on one simple step at a time. The language is warm and encouraging, and the path forward is always clear. We transformed a necessary setup into a reassuring introduction, making users feel confident and cared for before they even begin.
Key Features Designed for Connection
The 4L Design team developed My Circle and Home as core pillars of the Vicus experience, each built with a deep understanding of the caregiver's journey.My Circle provides a gracefully organized space to manage your support network, making it effortless to delegate tasks and receive help.The Home screen, featuring Reflections, serves as a personalized guide, offering educational content and surfacing key tasks to create a sense of control and preparedness.Every interaction was architectured for clarity and ease, ensuring users can effortlessly navigate their most important flows and focus on what truly matters: well-being.
Designed for Impact and Conversion
Our focus was on creating a clean, visually appealing, and information-rich experience that respects the user's time. The layout is engineered to communicate key benefits quickly, capture leads effectively, and seamlessly promote app downloads—all while extending the gentle and supportive atmosphere of the Vicus brand.